SNX April 14-16, 2024, Dallas, TX, Hyatt Regency Dallas

SNAC Tank Pitch Competition with Daymond John

New and innovative snack creators enter the contest to see who will win the $10,000 prize! The winner will also gain important connections with leading industry mentors to help scale-up, as well as visibility and coverage in industry media. Read more about SNAC Tank’s handpicked judges and leaders in the snack industry below. 

 Five (5) finalists will be selected to pitch on the live stage, and five (5) semifinalists will also be selected to participate in the SNAC Tank Product Showcase within the Experience Zone.  

Congratulations to the 2024 SNAC Tank Winner

Confetti Snacks was the big winner of SNAC International’s SNAC Tank competition and $10,000 at SNX in Dallas. Five entrepreneurs pitched their snacks in front of a panel of judges that included Shark Tank ABC judge Daymond John. Thanks to Food Entrepreneur for providing coverage of the competition. Read more.

Thank You to the 2024 SNAC Tank Finalists

Introducing the



An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his business operation into its basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales world-wide. 

John is an award-winning entrepreneur and has received over 35 awards including the Brand Week Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award and, most recently, was named #2 on LinkedIn’s Top 20 Voices, a list of the top influencers, who are using their voice to help us analyze today’s changing world of work, navigate our industries, and find balance through an unprecedented year! 

His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. His marketing firm The Shark Group offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. 

John is also an author of 5 best-selling books including his New York Times best-selling books, The Power of Broke (2016) and Rise and Grind (2018). In March 2020, John released his fifth book, Powershift, that walks through his tried-and-true process of how to transform any situation, close any deal and achieve any outcome through his own experience and vast network of industry leaders. 

Finally, John is celebrating his 12th season on ABC TV’s critically acclaimed business reality show Shark Tank by renowned producer Mark Burnett, which has reinvigorated entrepreneurship around the world. Shark Tank has now gone on to win five Emmy® in the US and millions of weekly viewers world-wide tune into the show as John demonstrates his marketing prowess and entrepreneurial insights. 

Monica watrous


For more than a decade, Monica Watrous has covered the latest trends, innovations and developments in the food and beverage industry and has organized and hosted events featuring emerging brands and cutting-edge concepts. She is a lifelong foodie and a champion of startups and disruptors in the consumer packaged goods landscape.

Jeff Partridge


Jeff serves as a Partner for Highlander. He focuses on management buyouts, recapitalizations, and growth investments in a variety of categories, primarily in the consumer products areas. He is also responsible for working closely with portfolio company management teams to develop and execute strategic plans, with a focus on product development, branding, and channel expansion. He will also play a key role in sourcing and analyzing new opportunities in these categories.



Mauro brings over 18 years of extensive experience and expertise in the food industry, particularly in strategic growth, brand development, and partnership building. Currently serving as the Chief Growth Officer for Anita’s Mexican Foods and La Reina, Mauro oversees the strategic direction of the company, focusing on identifying and cultivating partnerships within the co-packing and private label Better-for-You and Craft snack category. His role involves collaboration with industry-leading brands from inception to scale, leveraging strategic acquisitions and handoffs to larger CPG companies.

Throughout his career, Mauro has held pivotal roles in 6 different companies, managing a diverse portfolio of 16 brands across 8 categories. Notably, he has demonstrated his entrepreneurial spirit by spearheading the launch and expansion of companies, ranging from startups to nine-figure revenue-generating brands. Before rejoining Anita’s, Mauro served as the VP of West Grocery, Natural, and Ethnic for Utz Brands, where he oversaw prominent brands like Boulder Canyon, Good Health, Herdez, Zapps, Hawaiian, and Tims Cascade, strategically positioning them in the Natural Channel, and Western US markets.