SNX April 14-16, 2024, Dallas, TX, Hyatt Regency Dallas

Education at SNX

In the Education Arena, located in the Reunion Ballroom and Pegasus Ballroom, you will engage with keynote speakers and breakout education sessions addressing the hottest topics in snacks and emerging industry trends vital to your success.

SUNDAY, APRIL 14, 2024

Board Member and Former COO, H-E-B

Sunday, April 14, 2024  |  6:00 – 7:00PM  |   Reunion Ballroom EFGH

Martin Otto was H-E-B’s Chief Operating Officer from 2017 until the end of 2023, when he began working part-time overseeing the Company’s Health & Wellness efforts and as Executive Chairman of its Favor subsidiary. He also continues serving on H-E-B’s Board of Directors. Before becoming Chief Operating Officer, he served as Chief Merchant, Chief Financial Officer and led several Operating Regions. Earlier in his career, he worked in a variety of store, merchandising and regional leadership roles. He joined H-E-B in 1991 as a management trainee. Martin is also on the Board of Directors and Executive Committee for the National Association of Chain Drug Stores (NACDS) and served as its chairman from 2016-2017. He is a graduate of the University of Virginia and Harvard Business School. 

MONDAY, APRIL 15, 2024

Erik Sword
Megan Reamer
Justin French
Dina Reagan

Brand Level View of the Marketplace

Monday, April 15, 2024  |  8:30 – 9:15AM  |   Reunion Ballroom EFGH

Moderator: Sally Lyons Wyatt, Global EVP & Chief Advisor Consumer Goods & Foodservice Insights, Circana


  • Erik Sword, Brand Director of Salty Snacks, Conagra Brands
  • Megan Reamer, Co-Founder, Jackson’s Food Company
  • Justin French, Senior Director of R&D North America, PepsiCo Foods
  • Dina Reagan, Associate VP, Snacks R&D, Campbell Snacks

Kick-off your Monday morning with this panel of snack industry leaders sharing points of view about the current snack food marketplace, including innovation, consumer behavior, product trends, and retail dynamics. Representing a broad range of product types and company sizes, this panel will engage in a conversation that reflects their unique perspectives on the snack food marketplace and the consumers whose needs they are meeting every day. From pretzels and crackers to chips and puffs, these companies touch a wide range of product segments, and so our panelists have valuable perspective to share with the SNX audience.

Erik Sword is the Brand Director of Salty Snacks at Conagra Brands.  His portfolio of brands includes Orville Redenbacher’s and ACT II popcorn, David and Bigs Sunflower seeds, and Andy Capp’s.  Over the past 10+ years in CPG, he has managed multiple brands across grocery and snacks including Angie’s Boom Chicka Pop, Chef Boyardee, Duncan Hines, P3 Portable Protein Snacks, and Lunchables.  Erik began his career as an Officer in the United States Navy and holds an MBA from the University of Florida.

Erik serves as Director-At-Large on the SNAC International board

Megan Reamer is the co-founder and CEO of Jackson’s Honest. Megan and her husband Scott started Jackson’s Honest as a way to share their son Jackson’s story and the delicious snack foods they made for him and their three other kids. Jackson’s Honest makes potato chips, tortilla chips and grain free puffs all cooked with organic coconut oil. Their son’s autoimmune disease defined the types of foods he could eat and when they started addressing his disease through diet and nutrition in 2003, specifically a ketogenic diet heavy in high quality ancestral fats, they couldn’t find the foods they needed so they made them all from scratch. These delicious products were some of what came out of their kitchen in that journey to address Jackson’s disease.

Megan started her career at Dow Jones & Co. as a staff reporter for The Wall Street Journal and a copy editor for the Dow Jones News Service. She then joined Accenture with a focus on business development and marketing in the Financial Services and Government industries. After a starting a family and raising for four children, Megan and Scott founded Jackson’s Honest in July 2012 with the mission to re-introduce ancestral fats back into the food chain, particularly in the snack aisle.

Megan and Scott were on the season premiere of Shark Tank in October 2017 and partnered with famed brand guru and former CMO at Coca Cola Rohan Oza, who was a driving force behind the success of Vitamin Water, Pop Chips, and Bai Drinks, among many other iconic food and beverage brands.

Currently, Sr. Director PepsiCo Foods R&D North America.  A 22+ year foods CPG veteran for who has held roles in Supply Chain and Research & Development leading the best teams in the snacks business.  A graduate of Kansas State University, started with PepsiCo in the Quaker Foods division, processing technology for PepsiCo Global R&D and Frito Lay North America R&D responsible for teams identifying and developing Innovation for the $25B+ snack foods leader.  He and his wife live in Frisco, TX and have 3 children. 

Dina Reagan is Associate VP, Snacks R&D at Campbell Snacks. She is responsible for Cookies and Crackers and R&D Operations.  Reagan started her food career over 20 years ago creating food for Nabisco and PepsiCo. She was previously the Director of Research and Development for the Pepperidge Farm Fresh and Frozen bakery business unit within Campbell Snacks and most recently, Senior Director for the Salty Snacks Division.  Reagan is an advocate for all people and builds inclusive and diverse high-performance teams leveraging different skills and experiences to deliver outstanding results. Her growth mindset and infectious energy builds cultures where people can bring their best authentic selves and deliver transformational outcomes. Reagan is a member of the Campbell Inclusion and Diversity Advisory Board, an advisory council to the CEO and Leadership Team, Campbell Asian Network and Black Resource Group.  She is the Co-Chair of WinS for SNAC will now serve on the Board.

Surveying the Regulatory Landscape

Monday, April 15, 2024  |   8:30 – 9:15AM  |  Pegasus Ballroom

Presented by Martin Hahn, SNAC International General Counsel and Partner, Hogan Lovells LLP

An in-depth look at the regulatory issues facing the food industry, and especially the snack category. The definition of “healthy,” sodium reduction, ultra-processed foods, Proposition 65 in California … there are more issues than time, but this session will bring you up-to-speed on the key policy drivers for our industry.

Using his background in food technology and his comprehensive understanding of the laws governing the food industry, Martin Hahn helps clients navigate through the countless regulatory and business issues impacting the industry from farm to table.

He recognizes the demands clients face and finds innovative and creative solutions, particularly when responding to observations raised by regulators during inspections. Whether the issue involves obtaining the authorization of a new food or dietary ingredient, complying with manufacturing requirements, labeling or advertising, product recalls, or enforcement, Martin serves as an effective advisor and advocate.

Martin has handled almost every issue impacting the food industry. He has a comprehensive understanding of the laws affecting the labeling and advertising of foods, dietary supplements, infant formulas, medical foods, and foods for special dietary use. He helps anticipate new trends and develops the data needed to distinguish a client’s products from others on the market. Martin uses his understanding of science and technology in the food industry to provide assistance in obtaining regulatory authorizations to market new food ingredients, food packaging materials, and dietary ingredients. He assists in responding to proposed regulations and draft guidance to keep clients informed on the latest trends in class action law suits to help anticipate new regulatory initiatives.

Martin grew up on a farm and worked in food processing plants before going to law school. His hands-on experience in the field and degree in food technology allow him to better understand the challenges his clients face in complying with the laws impacting food manufacturing. 

Darren Seifer
Sally Lyons Wyatt

What's New with the American Consumer?

Monday, April 15, 2024  |  9:30 – 10:15AM  |   Reunion Ballroom EFGH

Presented by Darren Seifer, Industry Analyst, CPG, Food Consumption & Foodservice, Circana and Sally Lyons Wyatt, Global EVP & Chief Advisor Consumer Goods & Foodservice Insights, Circana

Learn about what preoccupies the minds of American shoppers and how companies and brands can position themselves to thrive in the years ahead. We’ll pull back the curtain on trends, behaviors, and X-factors (like Ozempic and similar weight-loss drugs).

Darren Seifer (pronounced SIGH Fur) brings more than 20 years of expertise at Circana to his role as an industry analyst for the CPG, food consumption, and foodservice industries. He is a contributing author of Circana’s annual Eating Patterns in America report, a compilation of all food and foodservice research the company conducts over the year. Seifer also provides insights based on Circana’s food-related research to organizations and companies across the country and has authored food and beverage research reports on the health state of U.S. consumers, the dynamics of meal delivery kits, what’s inside America’s kitchens, and the Future of Snacking.

Seifer is a frequent speaker at industry events hosted by organizations like The National Confectioners Association, The Food Institute, and GroceryShop. He is a frequently quoted industry expert in outlets such as the NBC Nightly News, The Wall Street Journal, and the New York Times.

Sally Lyons Wyatt has more than 25 years of industry experience and is a recognized thought leader on shopping and consumption trends. She is a frequent speaker at industry conferences and has a particular expertise in the evolution of meal trends as well as snacking.

Lyons Wyatt has taken on the new role of Executive Vice President, Global CPG/FMCG Thought Leadership. Previously, she was executive and practice leader for Circana’s Client Insights division, responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights and consumer relationship management (both traditional and online). She has held a number of key roles during her 15-year career with Circana, including the overall management and development of global account teams that provide service to Fortune 500 companies, including PepsiCo and Campbell’s.

AI 2030: The Future of Manufacturing

Monday, April 15, 2024  |  9:30 – 10:15AM  |   Pegasus Ballroom

Presented by Tom Kurfess, Chief Manufacturing Officer and Professor of Mechanical Engineering, Georgia Tech

AI technology is rapidly evolving and will be applied in many operational functions and systems in the years ahead. Georgia Tech professor and AI expert Tom Kurfess will address AI’s likely functional trajectory over the course of the decade, preview what this means for companies of all sizes, and identify key considerations unique to the food product value chain, and snack foods in particular. For those curious about AI in life and at work, this session is not to be missed.

Thomas R. Kurfess is the Chief Manufacturing Officer of the Georgia Institute of Technology, and the Executive Director of the Georgia Tech Manufacturing Institute. At Georgia Tech he is the HUSCO/Ramirez Distinguished Chair in Fluid Power and Motion Control and Professor of Mechanical Engineering. He also serves as the Chief Technology Officer at the National Center for Manufacturing Sciences. He received his S.B., S.M. and Ph.D. degrees in mechanical engineering from M.I.T. in 1986, 1987 and 1989, respectively. He also received an S.M. degree from M.I.T. in electrical engineering and computer science in 1988. During 2019-2021 he was on leave serving as the Chief Manufacturing Officer at Oak Ridge National Laboratory (ORNL), where he was responsible for strategic planning for ORNL in advanced manufacturing. During 2012-2013 he served as the Assistant Director for Advanced Manufacturing at the Office of Science and Technology Policy at the White House, where he was responsible for coordinating Federal advanced manufacturing R&D under President Barack Obama. He currently serves as the President of the American Society of Mechanical Engineers and was President of the Society of Manufacturing Engineers in 2018. He is an elected member of the National Academy of Engineering and is a Fellow of ASME, AAAS, and SME.

SNAC Bite: Lights Out Mixing: How and Why You Should Implement a Fully Automated Mixing System

Monday, April 15, 2024  |  11:15 – 11:45AM  |  SNAC Bites Stage, Experience Zone, Marsalis Hall

Presented by Nico Roesler, North American Pretzel and Snack Equipment Sales Manager, Reading Bakery Systems

We have all heard the term “Lights out bakery”. The concept is to build a bakery where the lights are not needed because the line is fully automated and no people are required to operate the systems.

While mixing is typically the most complex part of the snack manufacturing process, today’s mixing technology is very close to the “lights out” goal. This is because, while the mixing process is complex, the process consists of sequenced, measurable and controllable steps. Not only are the latest mixers controllable, but the control packages are rich in data to demonstrate the process is repeatable and process history to improve the process in the future.

Decision points are addressed by the integrated controls package and not an operator who requires training and experience. Quality and consistency are confirmed at the beginning of the baking process and not at the end of the process.

This presentation will address the methods and advantages of a fully automated mixing system, including the cost savings that can be realized from an automated mixing system. The audience will also understand how to determine the level of automation which is best for their operation.

SNAC Bite: Driving Sustainable Snacking Solutions from the Roots of our Supply Chain

Monday, April 15, 2024  |  12:45 – 1:15PM  |  SNAC Bites Stage, Experience Zone, Marsalis Hall

Presented by U.S. Soy and Jess Bollinger, Head of Sustainability, DTN

Purchasing sustainably produced food is a growing consumer priority, especially among Gen Z and Millennials. But what does sustainability mean to CPG companies and consumers, and how can it drive product sales as perceptions on the snack industry shift? When trying to create a more sustainable product, many producers focus their efforts on transportation but may not realize that ingredient sourcing and the environmental practices of chosen supply chain partners are two of the most important factors impacting emission rates, and ultimately the sustainability of your snacks.

Hear from Jess Bollinger, Head of Sustainability at DTN, who will outline sustainable ingredient solutions for SNX attendees, and walk producers through the process of building stable supply chains that prioritize environmental stewardship, social responsibility, and support U.S. farmers without sacrificing the quality of your formulations. The session will also emphasize how food companies can leverage this consumer demand to drive positive change in the industry, aligning their production practices with sustainability goals and fostering trust and loyalty among consumers.

Knowing that a sustainable supply chain starts at the farm, this session will also educate attendees on sustainable farming practices like cover crops, and how U.S. farmers use agricultural technology like moisture sensors, smart irrigation, drones, and satellite imagery to produce more food from the same amount of land, all to make your snack products more sustainable. Jess will teach producers how to tap into that potential through new solutions like the Farmers for Soil Health (FSH) Sustainability Marketplace – a platform that connects experts like snack producers directly to farmers, where they can pay for the implementation of climate smart practices such as cover crops, or for those who wish to purchase carbon emission reductions for key ingredients like soy and corn.

In addition, she will guide SNX attendees through an overview of the current landscape surrounding sustainable sourcing. This will include a deep dive on labeling, and outline how producers can market solutions like the Sustainable U.S. Soy Mark, to enhance the nutrition profile of their snacks while meeting consumer demand for ethical sourcing. By incorporating ingredients like U.S. grown soy into products, snack producers can not only promote environmental sustainability but also support the livelihoods of U.S. farmers committed to soil health and sustainable agriculture practices.

Packaging Power Hour

Monday, April 15, 2024  |  1:45 – 2:45PM  |  SNAC Bites Stage, Experience Zone, Marsalis Hall

Sustainable packaging innovators will deliver 10 minute talks on their latest products moving the needle in eco-friendly snack packaging.  Learn about the innovations in the Sustainable Packaging Showcase, then hear first-hand from SNX suppliers on the trends, challenges and opportunities within the sustainable packaging landscape.


Building Markets for Packaging Sustainability

Tuesday, April 16, 2024  |  11:30AM – 12:15PM  |   SNAC Bites Stage, Experience Zone, Marsalis Hall

Hear from leading snack manufacturers, packaging suppliers and a retailer on the state of play regarding packaging sustainability, and how the industry can move forward together to satisfy the needs of sustainability-conscious consumers, NGO’s and regulators.

Moderator: Dani Diehlmann, Vice President, Communications, Flexible Packaging Association


  • Patrick Clark, VP Research and Development, Bryce Corporation
  • Rob Cotton, R&D Director, Packaging Sustainable Materials, PepsiCo
  • Tom Seidel, Director, Sustainability and Market Development, Printpack
  • Joe Buxie, Purchasing Manager, Wise Foods

Founder of FUBU and Star of Shark Tank

TUESDAY, APRIL 16, 2024  |  3:30 – 4:30PM  |  Reunion Ballroom EFGH 

Daymond's 5 S.H.A.R.K. Points

Daymond John has been a phenomenally successful business person for over 25 years. Along his entrepreneurial journey, through his many successes as well as failures, he has learned a few things about getting the best out of business and life. The keys to success include learning how to establish the right mindset and following a few fundamental principles Daymond calls his “S.H.A.R.K Points”.

Immediately following Daymond’s talk, the five SNAC Tank finalists will pitch to a special panel of judges, who will pick the winner of SNAC Tank’s $10,000 prize, plus a package of other benefits.

SNAC Tank Judges: Daymond John; Mauro Gómez, Chief Growth Officer, Anita’s Snack Foods; Jeff Partridge, Partner, Highlander Partners, LP; Monica Watrous, Managing Editor, Nosh

An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his business operation into its basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales world-wide. 

John is an award-winning entrepreneur and has received over 35 awards including the Brand Week Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award and, most recently, was named #2 on LinkedIn’s Top 20 Voices, a list of the top influencers, who are using their voice to help us analyze today’s changing world of work, navigate our industries, and find balance through an unprecedented year! 

His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. His marketing firm The Shark Group offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. 

John is also an author of 5 best-selling books including his New York Times best-selling books, The Power of Broke (2016) and Rise and Grind (2018). In March 2020, John released his fifth book, Powershift, that walks through his tried-and-true process of how to transform any situation, close any deal and achieve any outcome through his own experience and vast network of industry leaders. 

Finally, John is celebrating his 12th season on ABC TV’s critically acclaimed business reality show Shark Tank by renowned producer Mark Burnett, which has reinvigorated entrepreneurship around the world. Shark Tank has now gone on to win five Emmy® in the US and millions of weekly viewers world-wide tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.